About Us

In 1996 Vic’s Premium Quality Meat started out as a small butcher shop on Oxford Street in Sydney. Victor and Anthony Puharich valued hard-work, honesty and mastering the craft of butchery. Vic’s Meat was founded on a sound set of values & foundations that are as relevant now as they were 25 years ago. Trust, honesty, integrity & a fierce passion for quality. Vic & Anthony are as focused on these core beliefs now more than ever. Our family owned & operated business has been at the epicentre of change, innovation & a true belief not only in the art of butchery but also the need for innovation in our amazing industry.

Vic has always believed in giving the first & most enthusiastic nod to the primary producers that are the heart & soul of our industry. We understand we are nothing without what they do and strive every day to do justice to their hard work and passion. Vic’s Meat Direct is now giving the public rare access to our impressive range of award-winning meats. That means, you and your family can now enjoy products usually destined for the best restaurants in Australia. This passion and dedication have culminated in Vic’s Meat becoming Australia’s leading premium food retailer.

Our Curated Range of Products

Vic’s Meat has forged close working partnerships with Australia's best producers, developing a true understanding of the methods involved in farming some of the best meat in the world.

The Vic's Meat Difference

Our Promise to Our Valued Customers:

We aim to deliver GREATNESS through quality and service. We provide you access to the best quality meat in the world. We are committed to the highest level of service on the planet. We believe in process and discipline because it drives creativity and innovation.

We add value by caring and investing in our customers. We are proud of what we do and why we do it.


Free Delivery Over $195

We deliver to 93% of Australian postcodes across NSW, VIC, QLD, ACT & SA. Free shipping applies for all orders over $195. For all other orders, a flat delivery charge of $20.00 applies. Use our postcode finder to check if we deliver to you.

World Class Quality

At Vic’s Meat our producers and products are thoughtfully selected to ensure the quality of produce available is unparalleled. Our team have been working hard all year to secure the very best meat and produce for our customers this Christmas and we guarantee you will taste the difference. The trusted partnerships we have forged with our farmers is the foundation of our success.

Food Safety

The Vic’s Meat Head Quarters is a state-of-the-art meat cutting, packing and distribution facility. We balance traditional butchery skills, with ground-breaking technological efficiencies.

We believe in process and discipline. Hygiene, accuracy, traceability, and quality assurance are at the forefront of everything we do. Our facility has been equipped with Radio Frequency Identification (RFID) providing genuine paddock to plate tracking.


Visit Our Retail Stores

We have four wonderful retail stores in Sydney, where you can access the meat served by the country’s finest chefs and restaurants.

Victor Churchill

Victor Churchill

Sydney: 132 Queen Street, Woollahra, NSW, 2025

Melbourne: 953 High Street, Armadale VIC, 3143

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Vic's Market

Sydney Fish Market, 50-60 Bank St, Pyrmont, NSW, 2009

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Victor Churchill

Vic's Market Day

4-10 Merchant St, Mascot, NSW, 2020

Open Saturdays 7AM-2PM.

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